During installation the installer creates a start menu folder. It contained three items: 1) the application itself, 2) the help file and 3) the uninstaller.
Since the help file is available from the application itself (using the menu or F1) and the uninstaller from the control panel, only the first is actually useful.
It would therefore be more user friendly to simply put that shortcut in the main ‘All programs’ folder.
Tagged as severity minor since you can drag the shortcuts around yourself, although doing so will apparently prevent the uninstaller from removing them, should one choose to uninstall the application.