Currently, the cheese .desktop file doesn't follow gnome hig - specifically, the requirement to include a functional description in the menu name (http://developer.gnome.org/projects/gup/hig/2.0/desktop-integration.html#menu-item-names)

Quoting from the hig:
"Include a functional description in the menu name

In the menu item name, include a description of functionality in addition to the proper name of the application. This is especially useful novice users, and to users of systems where numerous applications are installed by default. Users are more likely to find your application if the name that appears in the menu includes a description of its functionality.

For example, user testing of MIT's Athena system revealed that users had difficulty finding the file manager because they were unfamiliar with the name "Nautilus". Because users did not associate the word "Nautilus" with the concept "file manager" the menu item did not help them. This is an example of not using the user's language. See the section called “Create a Match Between Your Application and the Real World” for more on this topic.

Example 2.1. Including functional description in menu names
Original menu item	Revised menu item
Epiphany	Epiphany Web Browser"

So, my suggestion is to change the name in the .desktop file to something like "Cheese Webcam Utility" (or preferably something snappier - sounding, but I can't think of any nicer suggestions!)


Other information: